Our
Team

Meet Our Team

Georgia Grace

“Hustler” (CEO) // Co-Founder

Hailing from the Appalachian Mountains of Western Maryland, Georgia Grace is an ex-Alaskan glacier guide, summa cum laude grad of Middlebury College, former Fulbright Fellow, economic consultant, and “yes woman!” Her parents first exposed her and her brother to the outdoors through summer road trips to become “Junior Rangers” at dozens of National Parks across the country. GG is psyched about getting more women outside to #AnswerNaturesCall.

Bianca

“Hacker” (CPO) // Co-Founder

Bianca is a Middlebury College alum, Daniels’ Fund Scholar, Smithsonian global forest researcher, Land Planner for the state of New Mexico, and overall outdoors enthusiast. She loves incorporating data and sustainability into all SheFly projects. Originally from Taos, NM, Bianca grew up playing in the Sangre de Cristo Mountains and skiing at Taos Ski Valley. During her scientific expeditions, she loves rocking her SheFlys (peeing while standing is her new thing).

Charlotte

"Hipster" (CMO) // Co-Founder

Charlotte is a digital marketing professional and debate champion. As a Watson Fellow, she spent a year researching gender equity in the global mountaineering industry. She’s trekked on women-led expeditions to some of the world's tallest peaks in Nepal, Chile, Argentina, and India (all in her SheFlys!). Charlotte grew up climbing and mountaineering in Washington State and is passionate about making outdoor spaces accessible for everyone.

Gabrielle

Operations Officer

Gabby is a grad of Middlebury College, where she studied Environmental Chemistry. She was born in Jamaica and raised in Philadelphia. Though at heart she will always be a city girl, her love and admiration for the outdoors runs deep. She can’t wait ‘till everyone is so Fly- rockin’ the best hiking pants around. If you receive a customer service email response, chances are it came from Gabby!

Allyson

Web Design Wizard

Allyson is a Middlebury College alum, UX/UI designer, part-time sticker maker, and full-time cat lover from Los Angeles, CA. Allyson loves exploring all that life has to offer and taking new opportunities when they come her way. She is excited to be a part of SheFly and support such an inspiring women-led and founded company!

Natalie

SheFly Storyteller

Natalie studies Environmental Communications at the SUNY College of Environmental Science and Forestry and hopes to use digital storytelling as a way to promote conservation, outdoor advocacy, and equality in the outdoors. She has personally had plenty of pee problems on hikes and fishing trips, so she’s super stoked to head our Ambassador Program and be a part of the #ZipperRevolution!

Cordelia

Creative Strategy Crafter

Born in Paris and raised in Washington, DC, Cordelia graduated from Middlebury College with a major in Studio Art. After cutting her teeth in Advertising in New York, she relocated to Cambridge MA, where she does creative and strategy for female-founded startups. She’ll jump in any body of water in any season and always has a good book on hand.

Emily

Social Media Mogul

Emily is a rising sophomore at Middlebury College, where she intends to pursue an International and Global Studies major while training for her first ultra-marathon and making friends with the Vermont livestock. She was born in England, but has grown up in Michigan and Colorado. A seasoned backpacking guide, youth outdoor educator, and self-proclaimed “wild woman,” Emily is passionate about making the great outdoors home for everyone. After her fair share of failed mountain-side pee experiences, she is ready to finally tackle the #PantPatriarchy!

Alexandra

Biz Strategy Boss

Alexandra is a fellow alumna of Middlebury College, where she pursued her love for biochemistry, French and the outdoors! While working in clinical research, she received her MBA from Villanova University. After raising 3 children with a 2 year age difference between them, she truly appreciates how sharing and exploring the outdoors create priceless bonds between people! She is more than ready to sport SheFlys!

Laura B

Tech & Specs Designer

Laura is a fashion and technical designer specializing in leather jackets and other sportswear, with experience in wovens, sweaters, and cut and sew knits. Originally from Clearwater, MN, Laura earned her BFA from Savannah College of Art and Design. She interned in the apparel and textiles division of Beximco, Bangladesh’s largest conglomerate company, before moving to NYC. When she’s not working, Laura enjoys fiber crafts of all kinds (knitting, weaving, sewing, and fabric marbling, especially) and falling in love with every dog she sees.

Laura Z

Sizing Sorceress

Laura Zwanziger is a product developer and designer passionate about promoting positive body image through clothing. She is currently an MBA candidate at MIT Sloan, and formerly designed for Oscar de la Renta. Her company, Fit for Everybody, focuses on improving fit and sizing at the design stage. She eats, sleeps, and breathes size charts, one of which you can find on our website.

Alicia

Production Problem Solver

Alicia brings over ten years of manufacturing experience in the outdoor industry, where she's dealt with production and product line management for everything from Mystery Ranch backpacks to Duckworth merino wool and Stio ski apparel. When she isn't pushing our production progress, Alicia is outside hitting the hiking & snowshoe trails with her dog Anna Kiara (Chief Treat Officer at Kiara Worx). 

Lena

Designer, Do-er 

Often found at her sewing machine, Lena spends her days prototyping new products for SheFly’s expanding line. She strives to develop styles that outlast the fast fashion trends and seamlessly transition from mountain peaks to city streets. Outside of her passion for product development, she enjoys exploring hardware stores and skiing powder days.