Meet the Team

Georgia Grace (She/Her)

CEO, Co-Founder

Hailing from the Appalachian Mountains of Western Maryland, Georgia Grace is an ex-Alaskan glacier guide, summa cum laude grad of Middlebury College, former Fulbright Fellow, economic consultant, and “yes woman!” Her parents first exposed her and her brother to the outdoors through summer road trips to become “Junior Rangers” at dozens of National Parks across the country. GG is psyched about getting more women outside to #AnswerNaturesCall.

Charlotte (She/Her)

COO, Co-Founder

Charlotte is a mountaineer, digital marketing professional, and debate champion. As a Watson Fellow, she spent a year researching gender equity in the global mountaineering industry. She’s trekked on women-led expeditions to some of the world's tallest peaks in Nepal, Chile, Argentina, and India (all in her SheFlys!). A watercolor artist who makes her own paints from soils and plants, Charlotte grew up climbing and mountaineering in Washington State and is passionate about making outdoor spaces accessible for everyone.

Rebecca (She/Her)

Director of Operations

Born and raised in Québec Canada, Rebecca’s Grandfather instilled in her a deep love for the freedom of the great outdoors. After residing in Montréal for over 10 years, she moved to Vancouver, BC where you will likely find her splitting her free time between the forest and the ocean. She is an operations and strategy professional with a genuine love of product innovation and supporting the growth of incredible start-ups.

Alyssa (She/Her)

Director of Marketing

Alyssa is an athlete, advocate and creative professional living in Boulder, Colorado. With a bachelor’s degree in Creative Advertising from Iowa State University and a master’s degree in UX Design from the University of Colorado — she's passionate about impactful, innovative and value-driven products that truly make a difference in people’s lives. Alyssa was introduced to outdoor sports and activities at the age of 23 and is an advocate for gender and racial diversity, equity and inclusion in the outdoors!

Leigh (She/Her/They/Them)

Product Developer & Designer

Leigh is an industrial designer, who focuses in softgoods and technical apparel design. An avid skier and lover of cold weather - you'll typically find Leigh spending time outside in snow, rain, sleet, and everything in between. When they aren't sewing up prototypes or sketching new concepts, Leigh is coaching volleyball, learning new songs on the piano, or volunteering as a Court Appointed Special Advocate for kids in the foster care system. 

Gabby (She/Her)

Operations Officer

Gabby is a grad of Middlebury College, where she studied Environmental Chemistry. She was born in Jamaica and raised in Philadelphia. Though at heart she will always be a city girl, her love and admiration for the outdoors runs deep. She can’t wait ‘till everyone is so Fly- rockin’ the best hiking pants around. If you receive a customer service email response, chances are it came from Gabby!

Hailee (She/Her)

Community & Partnerships Senior Manager

Hailee was born and raised in Denver, went to college in New Orleans, and absolutely fell in love with the outdoors when backpacking South America for a year.  During her time there, she guided hikes in Cotopaxi National Park in Ecuador and explored Patagonia. She recently moved to Crested Butte and can be found attempting to ski CB’s terrain, buying overpriced lattes, and finding ways to make the outdoors more inclusive!

Bianca (She/Her)

Co-Founder Emeritus

Bianca is a Middlebury College alum, Daniels’ Fund Scholar, Smithsonian global forest researcher, Land Planner for the state of New Mexico, and overall outdoors enthusiast. She loves incorporating data and sustainability into all SheFly projects. Originally from Taos, NM, Bianca grew up playing in the Sangre de Cristo Mountains and skiing at Taos Ski Valley. During her scientific expeditions, she loves rocking her SheFlys (peeing while standing is her new thing).